BEST and BEAUTIFUL® is one of the most advanced professional lines within the hair colour industry.

Created to meet the needs of the most in demand hair stylists and supporting them at the most prestigious international fashion shows, BEST and BEAUTIFUL® is now available for salons that want to offer their clientele exclusively “the best” in terms of quality and choice of chromatic range, the largest ever offered to date.

The innovative and exclusive technology, Kromasafe®, allows excellent performance, not only in aesthetics, but also time optimization. The BEST and BEAUTIFUL® coloring routine can be performed in just 10 minutes, without any compromise in terms of quality, perfect for the dynamic world of fashion.

Simply, “the best to be beautiful”!

A brand suggested for these life styles

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